video production

ASM Gala Videos

Client Profile

After School Matters, a notable nonprofit organization, dedicates itself to empowering Chicago's teens through after-school and summer programs. As a medium-sized entity, their impact in the community is significant and transformative.

Tools

  • Adobe Premiere Pro
  • Adobe After Effects
  • GoPro

 

Challenge

The assignment was to create two emotionally engaging videos for their annual Gala, aimed at raising funds. The first part of the Gala showcased student work, while the second part, a sit-down dinner, featured the main program where these videos were to be presented. The challenge was to develop videos that compellingly narrated the organization's impact through individual stories, connecting these personal journeys with After School Matters' broader mission.

Solution

The first video, a 'Day in the Life' of a teen participant, was meticulously planned and executed. From writing a detailed video treatment to creating a shot list, every aspect was designed to capture the essence of a student's experience. We empowered the teen to film parts of his day using a GoPro, capturing genuine moments in the programs. The second video, ‘Building the Future,’ was a high-budget production focusing on the organization's role in shaping Chicago's future. My role was pivotal in coordinating interviews, filming schedules, and ensuring the narrative aligned with the gala's theme. Both videos were expertly edited and tailored to resonate with the Gala's audience.

Impact

The project was a resounding success, with both videos receiving acclaim from gala attendees and staff. The Gala raised over $4 million, and while not solely attributable to the videos, they played a crucial role in this achievement.

Conclusion

This project illustrates the power of storytelling in nonprofit fundraising. By capturing and sharing the authentic experiences of After School Matters' participants, these videos not only celebrated the organization's impact but also played a critical role in securing funds to continue their vital work.