Brochure design for a Chicago-area nonprofit.

Project Overview:
The North Lawndale Employment Network (NLEN) sought my help to design an engaging, informative trifold brochure. The brochure’s primary goal was to communicate the organization’s services to under- and unemployed residents while staying aligned with NLEN’s mission and brand.

My Role:
I led the design process, conducting research into the organization’s audience and brand guidelines. I worked closely with the client to ensure the final design reflected their needs while creating a visually appealing and structured layout.

Challenges:
The challenge was balancing a substantial amount of information with a clear, digestible layout that would engage the target audience without overwhelming them.

Results:
The final brochure successfully captured the essence of NLEN’s mission and services, with positive client feedback affirming the brochure’s effectiveness and design.