brand design

Clean Energy Project Branding

Client Profile

Invenergy, a global leader in developing and operating clean and renewable energy projects, stands at the forefront of sustainable energy solutions. With over 1,000 employees worldwide, they are a testament to large-scale commitment to environmental progress.

Tools

  • Adobe Illustrator
  • Adobe Photoshop

 

Challenge

The challenge was to design distinct logos for various renewable energy projects under Invenergy. These logos were not just visual identities but also tools for community engagement and support. They needed to align with Invenergy’s established brand guidelines while being unique to each project's technology and community. The task involved creating logos that resonate with local communities and represent each project’s energy technology - solar, wind, or transmission. These logos had to respect local sentiments, particularly regarding environmental concerns, and reinforce Invenergy's brand values.

Solution

In-depth research into each project's specifics, including local flora, fauna, and community elements, guided the design process. Collaborating closely with stakeholders, we developed 3-5 logo concepts per project. The logos were crafted to be sensitive to local concerns while encapsulating the essence of each energy project. We ensured consistency in typography and iconography across all logos, adhering to Invenergy’s branding guidelines.

Impact

The project was a success, with each logo receiving positive reception from both Invenergy's internal team and the respective project communities. These logos played a pivotal role in enhancing project visibility, fostering community support, and strengthening brand consistency.

Conclusion

This project highlights the power of thoughtful, research-driven design in fostering community engagement and brand loyalty in the renewable energy sector. Through these logos, Invenergy not only marked their presence but also built a bridge of trust and support with the communities.