brand design, motion design, web design
HarveyFasho Branding & Web Design
Client Profile
HarveFasho, a dynamic video game streamer and content creator, thrives on platforms like TikTok and Kick. Specializing in WarZone streaming, his brand revolves around a vibrant social media presence and engaging live streams.
Tools
- Adobe Illustrator
- Adobe After Effects
- Adobe Photoshop
- Figma
- Framer
Challenge
Our mission was to create a cohesive brand identity for HarveFasho, resonating across digital platforms, especially TikTok and Kick. The project encompassed logo design, color palette selection, typography, pattern creation, stream overlays, merchandising, and a website template design. HarveFasho sought a unique mascot logo, steering clear of clichéd gaming symbols like controllers, focusing instead on a personalized emblem. His preference for red in the brand palette was to maintain consistency with his existing content theme.
Solution
In-depth research into the client's brand, audience, and industry competitors laid the groundwork for our design strategy. The chosen mascot logo, reflecting HarveFasho’s persona, was coupled with a style guide ensuring brand consistency. Stream overlays with neon-light-themed motion graphics enhanced viewer engagement, and the merch design, featuring the logo on a black background, echoed the gaming industry's aesthetic. The website template, tested for usability, awaited HarveFasho’s launch.
Impact
Post-rebranding, HarveFasho experienced a significant increase in brand recognition and a surge in TikTok followers, from 30 to nearly 1200. Notably, the new brand identity garnered public recognition during HarveFasho's vacation, highlighting its reach and appeal.
Conclusion
This project exemplifies how thoughtful branding can revolutionize a digital presence, particularly in the competitive world of game streaming. HarveFasho’s story is a testament to the power of cohesive, creative branding in connecting with and expanding an audience.